The BE SEEDSATIONAL Campaign
Be SEEDsational is a world-first healthy lifestyle campaign that encourages people from all walks of life to eat and live according to the seasons for a more nourishing, sustainable and active lifestyle.
To inspire, educate and entertain the community, a range of resources and experiences have been developed to bring the Be SEEDsational campaign to life, ensuring that people are actively engaged in their healthy living journey. These include books, educational tools for schools, songs and dance performances, public events, and seed cards that are shared throughout events at shopping centres and within the wider community.
The Be SEEDsational campaign focus areas are relevant and important in Australia, and across the globe, to create a healthier future for all ages encouraging sustainability, supporting local businesses, the agriculture sector, and promoting economic efficiency. The campaign also plays a role in fundraising for charity organisations such as The Children’s Hospital at Westmead.
A highlight of the Be SEEDsational campaign is the 'Seasonal Warriors' book series, which follows the lives of Yummie, Guardian of Seedarious, and his fellow helpers as they defend our planet against the evil machinations of Ecorrosion!